If you are an Australian fan of the NBA, chances are that you’ve read Benyam Kidane's work at some point. As one half of the Believe the Hype (BTH) Podcast, which ran from 2011 to 2018, Kidane along with co-host Tom Read fostered discussion in the Australian NBA fan community, giving them a peek behind the scenes of the league's biggest events. Through his own hard work, he built a name for himself, becoming an ambassador for local NBA fans.
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