Hate is such a strong word. Here's a question for you: do you hate Matthew Dellavedova? I mean, think about it. Do you really hate him? Ever since Taylor Swift helped to immortalise the notion of hating in pop culture, it has become a part of everyday vernacular. But what Tay-Tay also highlighted (and perfectly encapsulated through a catchy tune) was the pervasive nature of online hate.