Basketball New South Wales and Spalding announced their first-time partnership between the two organisations today, at the Northern Beaches Indoor Sports Centre in Manly, where BNSW’s annual East Coast competition is being held.
This partnership will see Spalding become the Official Game Ball and Official Backboard supplier of Basketball NSW leagues, competitions and teams, as well as the Naming Rights partner for NSW’s premier league – The Waratah League.
Providing more children with the opportunity to play basketball, Spalding’s partnership with Basketball NSW will facilitate the delivery of basketballs across the state, broadening the game’s reach into grassroots, clubs and schools.
The organisations have worked together to develop a new basketball range that integrates the quality and innovation utilised across the NBA and Basketball Australia leagues, yet is tailored, which includes Basketball NSW branding.
Belinda Snell, WNBL Sydney Flames player and two-time Olympic medalist, is enthusiastic about the new partnership.
“As a professional basketball player, we all have a platform from which we can encourage and inspire other generations of basketball players. BNSW partnering with Spalding is a great alignment and one that will continue to inspire future followers of the game and even potential players at a local level through their community initiative.”
Australian Boomer and current Sydney King, Jason Cadee is equally positive about the impact this new partnership brings to the younger generation.
“I’m extremely fortunate to be able to do what I love for a living, starting my career as a NSW junior player when I was 7 years old. As I’ve grown with the sport, it’s exciting to see how the game is changing and how new partners such as Spalding are helping make basketball more accessible to children at a grass roots level. Spalding and BNSW’s commitment to provide thousands of balls to the community will not only encourage kids, it will help keep them active!”
Spalding is also well-positioned to support Basketball NSW’s plans for growth and expansion over the next three years.
“It’s an incredibly exciting time for basketball in Australia, with such strong talent represented at an NBA level, coupled with thriving participation numbers at a grassroots level,” Spalding Managing Director Chris Lambert said.
“Spalding is a proud key stakeholder of the game and invests at all levels from NBA and Basketball Australia to through to local associations. We want to see the game prosper and grow, and via our strategic partnership commitment to Basketball NSW, we can ensure that the game continues to flourish.”
Basketball NSW CEO, Maria Nordstrom is thrilled about the opportunities that lie ahead.
“Our aim is to give every child the opportunity to experience our amazing sport. Through our partnership, we believe we can provide a platform for little dreams to become big dreams all across NSW. Every year of the partnership we will distribute thousands of balls across the state for kids to play with, keeping children active playing basketball, wherever they want to play.”