PEAK to support 3x3 growth through CLB3x3
With Spring in the air, basketball has returned to outdoor courts across the country. CLB3x3 has a massive Aussie Summer Series schedule planned which will now also be supported by Peak Sport Australia as their apparel and footwear partner for the upcoming 2017/2018 Aussie Summer Series and across the next three years.
Champions League Basketball (CLB) founder and General Manager Matt Hollard was excited by partnering with PEAK, who already has strong recognition globally within the 3×3 market via the FIBA World Challenger Series, and locally as the official partner apparel partner for the Australian Boomers and Opals.
“Peak Sport Australia have come on board with a three-year deal, and we could not be happier,” said Hollard in a release. “After months of negotiation we know we have aligned with the right brand for 3×3.”
PEAK General Manager Greg Bickley was just as enthused about the chance to partner with CLB3x3 and support the growth of 3×3 basketball in Australia.
“PEAK has been the official apparel supplier to Basketball Australia for over 11 years” said Bickley. “We are proud to have the Boomers and Opals wearing our gear, and we are now very excited to be working with Matt Hollard and his team at CLB.”
The lucrative three-year deal will see PEAK not only supplying uniforms, travel gear and off court apparel for CLB teams, staff, officials and competitors, but also a range of supporter wear.
“We see this as a great opportunity to capitalise on the growing popularity of 3×3 worldwide, and give people access to a high quality range of supporter wear and merchandise” said Bickley. “Matt and his team have worked extremely hard over a long period of time to deliver quality events around Australia, and we look forward to working with them for many years to come.”
The two organisations have joined forces to focus on increasing basketball participation for 3×3 and will showcase their new branded operations and apparel marquees, housing all the apparel, footwear, other merchandise and event operations at each event. With CLB3x3’s schedule boasting more than 20 events and festivals over coming months around Australia, culminating in the CLB3x3 Finals in Melbourne in March, the opportunities are endless for sponsorship placement, brand awareness and for all players and officials to benefit from the new partnership.
“With 3×3 now an Olympic event, the time is right for PEAK to partner with Champions League Basketball, who are focused on growing the world of 3×3 in Australia, increasing basketball participation and seeing that the FIBA model is being utilised correctly and to it’s full potential,” further explained Bickley.
FIBA 3×3 sanctioned events have been scheduled by CLB3x3 that include an event on the Sunshine Coast this weekend, followed by another event on the Gold Coast being held alongside the Brisbane Bullets versus Melbourne United NBL contest on 28 October. Further events across New South Wales and Victoria will then follow.
For a full list of CLB3x3 events, visit their website.
Upcoming CLB3x3 Events
- 28-29 October 2017 | Gold Coast, QLD
- 1 November 2017 | Port Macquarie, NSW
- 5-6 November 2017 | State Basketball Centre, VIC
- 19 November 2017 | Sandown Racecourse, VIC
Register for these events via fiba3x3.com and search for the event you wish to enter.
Thank you for loving Aussie hoops! From Kein, Damian and #TeamPnR