Why do the Australian Boomers remain without…

It's less than a month before the 2019 FIBA World Cup tips off in China. The event is arguably the biggest basketball tournament since the 2016 Rio Olympics, but the biggest brand in Australian hoops is still without a naming rights sponsor. No disrespect to their female counterpart Opals, the Australian Boomers are the biggest brand in Aussie hoops. They boast some of Australia's best --and highest paid-- athletes who play in the NBA, which is without a doubt the most respected and recognised basketball league in the world.

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