Lauren Jackson to lead BA's focus on women's basketball in new brand role

Earlier today at Melbourne Sports and Aquatic Centre (MSAC), Lauren Jackson AO was announced as the new Head of Women in Basketball.

Olympian, lawyer and corporate consultant, Tal Karp, who formerly represented Australia with the Matildas, will be committing to an advisory role to support Jackson and Basketball Australia in developing a whole of sport strategy focusing on women and girls, that will also align with action plans for the WNBL.

“After playing for two decades I’m so pleased to be able to continue to play a part in basketball as an administrator,” Jackson said, whose new role begins in July together with Karp. “We have outstanding players in this country and I want to ensure our place on the world stage remains strong while giving all young players the opportunity to play and love basketball.”

Jackson's role will provide leadership across the Chemist Warehouse WNBL operations, promotions and marketing, and stakeholder engagement.

“There is an opportunity for Basketball Australia to build upon its strong foundations and its leadership role of women in sport. Both Lauren and Tal will work on a new strategy for women and girls in basketball, from grassroots participation to community programs and leagues, the elite level, coaching, officiating, administration and governance,” BA CEO Jerril Rechter said.

“We are committed to increasing the number of women and girls playing basketball and following the Chemist Warehouse Opals’ recent success at the FIBA World Cup we want to maintain our place in international basketball by providing the best competitions and high performance pathways.

“Our Australian Opals and the WNBL competition are very strong, but we know there is so much more we can do to support women in our game. Women in sport both here in Australia and indeed globally have enjoyed a wave of recognition in recent years and we want to ensure women in basketball continue to lead the way."

The 2019-20 Chemist Warehouse WNBL season commences in October.