Here's why Nick Kay is the Australian Boomers' Mr Flex Tape

He does it all.

A brief introduction: Marc Campbell is a shooting coach based out of Raleigh, NC, and won an NCAA national championship with UNC in ‘09. After a brief pro career in Europe, he has been working as a full-time private coach with NBA players since 2018, and also shares his basketball insights on

Low Man Help

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(Trivia: Marc lived in Melbourne back in 2016, basically living at MSAC and SBC doing his bit for Helping Hoops back in the day, which adds to the Aussie connection!)

It’s an honour and pleasure to be welcoming Marc as a collaborator as the Australian Boomers embark on the quest for a medal once more, and am very much looking forward to sharing his thoughts with you as we progress through the Olympics. Go Boomers! - Kein

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After the Australian Boomers’ warmup game against Serbia, I had my second call with the guys from The Pick and Roll to discuss the Boomers and how the team was shaping up. There were a lot of storylines to get through, but the one I could not wait to talk about surprised the hell out of them: Nick Kay’s importance to this Boomers team. 

Credit: FIBA

Kay plays with a combination of intelligence, skill, and toughness. I often found myself thinking, this Kay guy is everywhere; he’s plugging up every hole defensively and seeing all the holes in the opposing defence. He consistently created opportunities for himself and his teammates, all while keeping the team’s offence moving on schedule.

His game made me think of the iconic Flex Tape infomercials; when I mentioned them to the guys, they looked at me with utter confusion, almost as if I’d declared Sydney the superior coffee city over Melbourne. For those Australians that have never seen them, the Flex Tape infomercials have a bit of a cult following here in America; this one has 33 million views on YouTube and climaxes when Phil Swift, the maestro of proceedings, saws a steel boat in half, tapes it back together using only Flex Tape, and then takes it out for a joy ride on the lake like it’s brand new!

Flex Tape is a do-it-all tape that covers up any issue, no matter how minuscule or severe, and ensures that everything keeps running. 

Nick Kay is the Boomers’ Flex Tape; he does whatever it takes to keep the Boomers machine running. No task is too big or too small; it doesn’t matter if he’s shutting down Victor Wembanyama or diving on a loose ball for an extra possession. It’s all in a day’s work for the Boomers’ Flex Tape, Nick Kay.