From Local Courts to Champion Moments: C2C Sports' Basketball Journey
Since 1988, Coast 2 Coast Sports (aka C2C or C2C Sport) has been deeply rooted in the game of basketball. What began as a local passion has grown into a national movement — supporting players, teams, and associations across Australia with premium custom apparel and unwavering community spirit.
Over 70 Years in Basketball: At C2C, basketball isn't just something we do — it's part of who we are. Our Founder, John Davidson, grew up literally across the road from his local basketball court, spending as much time as possible there. He has spent over 30 years as NSW Country Basketball President. He holds 3 life memberships at BNSW, Dubbo and Port Macquarie Basketball Associations. His commitment continues to shape how C2C shows up for the basketball community today. Here's a look back on how C2C started - our unstoppable story.
Pictured: C2C Founder John Davidson at the 2023 John Davidson Country Jamboree Opening Ceremony—named in his honour for his dedication and valuable contribution to basketball development.
Ben Davidson, C2C Managing Director, was destined to play basketball and follow in his father's footsteps. Ben is a lifelong player, coach and sport administrator and entered the NSW Basketball development pathways created by John Davidson and his basketball collaborators.
Ben says, "I have been so extremely fortunate to be around some amazing basketball people and basketball families. Dad's basketball mates in both Metro and Country areas not just in NSW and VIC, but all over Australia and Oceania helped develop the game and made a huge contribution in getting basketball to where it is today and also supporting C2C to be what it is today. I am eternally grateful to the basketball community for their support of C2C for the last 36 years.
My family homes in Dubbo and now in Port Macquarie were and still are basketball halfway houses. I remember BBQ's where legendary Indiana high school basketball player and coaches, like Al Rhodes and Jimmy Miller, who described the merits and pitfalls of many offence and defence sets with NSW legends Rex Nottage and Bernie Slattery. We had professional players and coaches living with us, visiting us, and running camps, so I was immersed in basketball, and I feel very privileged to have been there. I still remember the million dollar move Jimmy Miller taught me as a 14 year old, he had me dreaming of the NCAA and NBA," he added.
Photo: Circa 1988 Level 2 BNSW Camp: C2C John Davidson with Coach Rhodes, Coach Miller, Rex Nottage and Bernie Slattery.
Photo (1985): John Davidson coached 1985 Basketball All-Star Team with Ben Davidson as one of the players.
AUS Largest Basketball Range
As one of Australia’s longest established basketball apparel brands, Coast 2 Coast Sports combines performance, innovation, service and style, offering the widest selection of custom basketball uniforms in the market. With 134+ ready to go custom uniforms designs available on our website, including the option to personalise your uniforms and merchandise, C2C Sport makes it easy for clubs and schools to create standout looks that reflect their identity on and off the court.
Trusted by the Basketball Community
C2C basketball heritage and supply experience started in 1984 for Basketball NSW with COMB (Country Organisation for Marketing Basketball) and from there C2C grew to be the licensee, concessionaire, team supplier and merchandise partner for significant state, national and world events.
Our journey wouldn’t be possible without the basketball community, teams, clubs, and associations that have trusted us along the way. We are proud and humbled to be the official apparel partner for some of the most respected names in Australian basketball, including:
Diamond Valley Basketball Association (DVBA) – DVBA is one of Victoria’s largest and most respected basketball associations, home to the Diamond Valley Eagles
East Perth Eagles Basketball – a powerhouse in Western Australia’s thriving basketball scene
Shoalhaven Basketball Tigers – a club with deep roots and rich history in New South Wales.
We’re also honoured to work with 1000s of social teams, schools and local basketball communities where youth development is front and centre, including:
Port Macquarie Stingrays Basketball, Grafton Basketball, Sharks Basketball Shepparton, Biloela Basketball Association, and many more.
These partnerships are more than logos and uniforms — they represent our shared love for the game, our belief in community, and our commitment to supporting every player’s journey, from juniors to the elite level.
More Than Basketball
While basketball is at our core, C2C’s Locker Room Partner network spans across a variety of sports clubs Australia-wide. Whether it’s netball, football, athletics, or any team sport — we're here to help clubs look good, feel confident, and perform at their best.
Looking Ahead
As we continue to take the heavy lifting out of uniforms and merchandise, we remain focused on what matters most: our community. From first training tees to grand final kits, C2C Sports is your dedicated partner — on and off the court.
We’re also excited to take things up a notch with the upcoming launch of our brand-new 3D Product Configurator. This next-generation tool will allow teams to design their custom basketball uniforms with even more precision, creativity, and control — in real time and in full 3D. You’ll be able to explore your designs from every angle, experiment with colourways, and bring your team's vision to life like never before. Stay tuned and follow our socials for the next release on www.c2csport.com.au.