Christy Collier-Hill on the WNBL's future
The Head of WNBL talks healthy attendance figures, possible expansion and a new structure for the national competition.
Image credit: Daniel Pockett / Getty Images
Since starting as Head of the WNBL in January 2022, Christy Collier-Hill has overseen the league’s growth in a tumultuous time marked by an ongoing global pandemic. With a previous role as General Manager at the Melbourne Boomers and experience in communications and marketing, Collier-Hill has brought a commercial acumen to the position and has been particularly heartened by the healthy attendance figures around the league for WNBL24.
“I think we’re up 30% overall from last season around the league,” she told The Pick and Roll. The quality of basketball out on the floor has been exceptional. Even teams like the Capitals, who got their first win on the weekend, are still getting sellout crowds to watch them, which shows that the quality and entertainment factor is there.”
Collier-Hill says one reason for the strong attendance has been the clubs providing an interactive, family-friendly, professional game day experience. “We’re in the entertainment business, and basketball is the star,” she explains. “Across the board, all clubs are embracing that theory and making sure everybody has a wonderful time and that they come back and bring people with them.”