Believe The Hype: Tom Read's journey from podcast to sports media and more

For Australian NBA fans in the 2010s, Believe the Hype was a must-listen podcast.

If you’re an NBA fan in Australia, there’s a good chance you remember a podcast named Believe The Hype.

Hosted by Tom Read and Benyam Kidane, the show was described as taking a “comical, laid back, yet insightful approach to covering the NBA”. Believe the Hype rose from its humble podcast beginnings and became a launchpad for both Read and Kidane. Read,…

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