Nike’s Blank Canvas Project to raise funds for Australian grassroots basketball
Nike and basketball go hand in hand. From Michael Jordan to LeBron James to Kobe Bryant and of course that Australian rookie by the name of Ben Simmons, all rock with the swoosh.
With December 3rd marking the 35th anniversary of the Air Force 1, Nike Australia is celebrating by bringing local customisation to Australia and giving back to local basketball community programs with the exclusive Blank Canvas project.
The Air Force 1 is an icon of basketball sneaker history and by selling locally customised sneakers, Nike will raise thousands of dollars for grassroots basketball in Australia.
There will be 70 pairs going up for grabs – 35 Triple White AF-1’S and 35 Triple Black AF-1’s – with all proceeds raised being donated to the YMCA.
These customised AF-1’s will be like none other. Sydney street artist Phibs will work his magic on each pair of kicks and just like his street art, will be a sight to behold.
All 70 pairs of AF-1’s will go on sale from 11am Sunday 3rd December via footlocker.com.au and at the Battle Force event in Melbourne.
The event, which will be held in Melbourne on 3rd December, is presented by Nike, Footlocker and Melbourne Streetball Madness.
It’s fair to say these AF-1’s will be hot property. With one of a kind Nike’s rarely being attainable, basketball fans and sneakerheads alike will be dishing out the cash – all for a good cause.
As basketball popularity and participation continues to grow in Australia, the funding of grassroots basketball programs is extremely important. With Nike donating all funds to the YMCA for basketball programs, these shoes may just be helping the next big thing chase their dream.
Thank you for loving Aussie hoops! From Kein, Damian and #TeamPnR