Earlier today, the NBA announced a strategic partnership and equity stake with NEX Team Inc, a leading mobile artificial intelligence (AI) company led by Hong Kong-born entrepeneur David Lee. The company’s flagship product, HomeCourt, is a mobile basketball training application that could advance basketball talent development at the global level, including Australia.
Launched in 2018, HomeCourt’s technology allows players of all ages and skill levels to advance their game, by combining training concepts with advanced analytics. Metrics such as shot accuracy, speed, vertical jump and ball handling are measured and tracked via original drills, contests and challenges, in a way that emulates a real-world video game experience.
Boomers guard Matthew Dellavedova, who recently joined the investor group alongside other NBA athletes including J.J. Redick, Jeremy Lin, Bradley Beal and Al Horford, has been using HomeCourt to work on his shooting this off-season.
“I didn’t think much of it [at first],” Dellavedova told foxsports.com.au. “Then, [my friend] showed me and it really blew me away; just to be able to track my shots, and makes and misses from different spots on the floor. Then to be able to watch my workout back, and just the different streaks and things like that.
“Especially because this off-season, I’ve had a good amount of time and I’ve been working on changing my shot a little bit, it’s really worked out well. Every since [my friend] showed me [HomeCourt], I’ve been using it every day and using the app. I got somebody to introduce me to them so I can learn more about possibly investing down the road, and they happened to be adding this round of funding, so it worked out well.”
HomeCourt will feature three NBA challenges from now on, which includes a shooting contest, ball handling challenge, and achievement badges, with additional initiatives will be developed in the coming NBA season.
HomeCourt will also be collaborating on events including the annual MGM Resorts Summer League held in Las Vegas, and junior-centric events like the Jr. NBA Global Championship, Basketball Without Borders (BWB) and NBA Academies. Australia is already an active participant across all areas, be it fielding Summer League participants to players attending BWB camps, and Canberra’s NBA Global Academy, hosted in the Centre of Excellence (CoE).
The potential for HomeCourt to revolutionise basketball at the grassroots and junior levels could be staggering, given the excellent track record Australia already boasts in talent development. Having a consistent training experience that could be readily tracked and coached remotely, and transferred across development programs and facilities would enhance coaching at all levels.
“I never really knew how good I was gonna be compared to the rest of the kids in Australia until Under-16 nationals,” Dellavedova said. “Having something like this, where you can track all of your workouts and how you’re improving, and to have all those leaderboards to see how many shots you’re making compared to other kids around the world. It would’ve been unreal to have as a kid. I’m glad it’s around now for everybody.”
A new version of the HomeCourt app with said NBA experiences will be available in respective app stores for download today, with training drills featuring Steve Nash and Joe Harris, winner of the recent All-Star Weekend 3-point contest.
HomeCourt is available for download on iOS devices (iPhone, iPad).
iOS App Store download: https://apps.apple.com/au/app/homecourt-the-basketball-app/id1258520424