Global "NBA Together" campaign includes streaming complimentary League Pass, classic game streams on socials
The NBA is using its global platform to launch its “NBA Together” campaign, an outreach initiative to support, engage, educate and inspire, in response to the global coronavirus COVID-19 pandemic situation.
A coronavirus informational page for NBA fans is now live, with content and links on developments in respective regions, and safety recommendations – guidance is sourced from the Centers for Disease Control and Prevention (CDC), World Health Organization (WHO) and more.
Another initiative, titled “Acts of Caring”, calls on players, fans and the general public to share ways they are supporting friends, families and communities by posting photos and videos with the hashtag #NBATogether on Twitter, Instagram, Facebook and TikTok. These acts can include teaching virtual classes, buying groceries for neighbors in need or donating supplies. Visit cares.nba.com/actsofcaring to learn more.
NBA Together Live, will feature a member of the NBA family at 3pm EST (6am AEDT) participating in live interviews or Q&As from fans – the series will tip off with the Cleveland Cavaliers’ Kevin Love.
There will also be classic games streamed on NBA social platforms including Twitter, Facebook, YouTube and Twitch.
Another offering that has been rolled out for Australian NBA fans, is a complimentary preview to NBA League Pass with the preview code WATCH30. This grants access to full length and condensed replays of all games from the 2019/20 season, where fans will be able to watch our Australians in the NBA like Ben Simmons, Patty Mills, Aron Baynes, Joe Ingles, Matthew Dellavedova, Dante Exum, Thon Maker, Matisse Thybulle and more, as well as an expansive archive of classic games and content, through the NBA website or the NBA app on iPhone, iPad, Apple TV, Android mobile and tablet devices, Android TV and more.
An interactive content series called “Jr. NBA at Home”, will provide at-home basketball skills and drills that promote physical activity and character development and can be completed individually and in limited space. It also includes curated content and messages from NBA and WNBA players to inspire boys and girls around the world to stay active in a healthy and safe way. The program will feature daily posts on the @jrnba social media channels (Twitter, Instagram, Facebook) and NBA digital properties across the globe, and integration with NBA technology partner and mobile basketball training application HomeCourt.