The NBL train is full steam ahead after the league secures another successful partnership: TV.
EVERY GAME. LIVE IN HD.
In what is another positive move for the NBL now just one month out from season tip-off, Fox Sports Australia have claimed the television rights as the league moves back on to ‘pay TV’.
Fox Sports has committed to the league for five years, showing games in high definition (HD) allowing both casual and die-hard fans to further their understanding and commitment to the league.
It’s a massive coup for the league that is continuing to make inroads to putting the sport back on the map.
Running games Wednesday through Sunday, Fox Sports will provide significant promotional support that is to be delivered across all platforms.
Fox Sports Chief Executive Officer Patrick Delany already knows how important basketball is across a vast range of demographics:
“Basketball is one of the most popular sports in the world and is booming in Australia due to the recent success of our home-grown NBA stars.
“With more Aussie kids playing the sport than ever before and interest soaring, basketball is entering an exciting new era in Australia and we are thrilled to be partnering with the NBL at such a watershed moment.”
In addition to the exciting partnership being formed between the NBL and Fox Sports, league Executive Director Larry Kestelman is still is progressive talks for one game per week to be simulcast on a free-to-air television network.
Kestelman continues to pursue the international boundaries and has used this monumental television deal to continue that imprint.
“The potential for our league to partner with other basketball leagues around the world, particularly in Asia, but also in the United States and across Europe, is of significant importance; it is what differentiates us from so many of the other front line sports in Australia and it opens up a number of growth opportunities.
“We are already in direct communication with the NBA and well on the way to building bridges with both the Chinese and Philippines basketball leagues with a view to working closely with them to grow the game and capitalise on its popularity in our region.”
The NBL season tips off on October 7 when the Adelaide 36ers host the defending champions New Zealand Breakers.
If it wasn’t already, now is the time to jump aboard the NBL train.