Australia continues to dominate NBA’s International League Pass rankings

Despite basketball not being the top sport in Australia, the NBA has always had a top following among Australian basketball fans. It comes as no surprise then, that Australia continues to be the top-ranked country for International League Pass, when it comes to revenue and subscriber count.

The Pick and Roll verified this with the NBA, who confirmed the figures were not only correct as at the end of 2017/18 NBA regular season, but remain accurate as of early May.

The NBA’s International League Pass (ILP) product has improved its offering over the years, providing multiple commentary feeds (home , road, and other languages including Mandarin Chinese) on their official mobile app. Multiple factors exist that could have deterred Australian signups, including the proliferation of illegal online game streams, availability of ESPN broadcasts to Foxtel subscribers, and the higher subscription fee for ILP, compared to other countries.

In spite of all these, Australian NBA fans remain staunch supporters of the NBA’s official streaming product, and propels the nation to its top ranking. In fact, Australia has been number 1 for many years. The NBA declined to go into specifics on the exact number of years on Australia’s dominance, but confirmed that it has been “a number of years”.

NBA commissioner Adam Silver has largely ruled out the potential for an NBA game in Australia, but NBA fans can look forward to the arrival of Team USA next year in Melbourne’s Etihad Stadium, which will undoubtedly feature many high-profile NBA athletes against our very own Australian Boomers.

Kein

Written by

It's all about Banner 18. And our Aussies in the NBA. And selfless passes. And hard cuts. And defense. Andddd this is where I stop before I get too carried away. Really, it's all about this beautiful sport we know and love as basketball.

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